GUSTO, 2022
Let's Go with Gusto
Brand Identity, Matter Communications
The video services team at Matter rebranded to Gusto to better showcase their work. The motion team was charged with imbuing marketing materials with the new brand voice and personality. This included logo animations, animated embellishments, social media graphics, blog illustrations, newsletter illustrations, campaigns, podcast graphics, and much more.
Roles
Animator / Designer / Illustrator
Animation
2024 Animation Reel
For the 2024 animation reel intro and outro, I went a little old school and brought us back to fighting games on a Saturday morning with some characters I designed.
A Year with Gusto
Time flies and this reel shows exemplifies how much work the motion team put in over the course of that first year.
Gusto Brand Anthem
A brain child of animators, editors, illustrators, and producers. With the rebrand, the team really wanted to let our audiences know who they were working with. I animated the section with the cat swordsman, because even our furry friends are mighty warriors.
Logo Animations
Packing a punch, the Gusto logo (designed by Stephen Kelleher) leaves you seeing stars. Animated textures and grit became a staple.
Meet the Team
Gusto drips with personality and we wanted to showcase how that personality lives in the whole team.
Holiday Blog
The Gusto Newsletter was not always limited to static imagery! Tanya Mikheyeva and myself designed the characters and I animated them in a social spot.
Statistic Template
Another social media template, rendered in Blender.
Illustration
The Gusto Newsletter
Jorts? Basements? Your holiday leftovers? The Gusto newsletter blended the magic of absurdity with poignant video stats and recent work. Dare I say that Washington has never looked better?
The Joy of Doomscrolling: Imposter's Syndrome and the Ubiquity of Corporate Memphis
Serious Question: What is Up with All This Weird Stock Footage?
Video>Magic: On Becoming an SEO Wizard
Is My Baby a Brand Anthem?
The Forum
The Forum was Gusto's blog, sharing everything from quarterly updates to think pieces on art style. Each blog was accompanied by a 1x1 illustration that members of the motion team illustrated.
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