Conversica came to the Matter Video team looking for an animated explainer to showcase the capabilities of their AI-powered Revenue Digital Assistants. Through textures and gradients, we wanted to give their brand a slick new feel while maintaining that human element through character animation.
Roles
Animator / Character Designer / Illustrator / Art Direction
Wanting to show the human element behind their AI digital assistants, we went through a few character designs before landing on the final. Characters and elements were built in Illustrator and rigged in After Effects with a combination of Joysticks and Sliders, Limber, and traditional keyframing.
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